ROIK Brand .
ROIK Brand is a catalan brand of leather handbags, established in the luxury clothing industry.
During 2017, I was able to allocate my actions to the creation of ads for social networks, to
carry out branding and marketing collaborations with different brands. I also contributed
to the devising of advertising shootings.
Txemy x ROIK co-branding: 'Underground Limited Edition'.
Objective: launching of the 'Underground Limited Edition' collection.
My role: ideation of the initial project, research of urban artists and final selection, contribution of ideas, co-direction during the whole project.
Actions: photo and video shootings (situation and product), integral video and photo shooting of the mural execution.
Pieces: video and photo content for web and networks, 8-second pre-launch teaser for networks, advertising spot for web and networks.
Product shooting in studio for the launch of the 'Spring Collection 2017'.
Objective: get new and creative product photos for web content, Facebook and Instagram.
My role: contribution of ideas for the photos, co-direction of the shooting.
Actions: product shooting, playing with the position of the wallets and hands as main elements.
Pieces: video and photo content for the website and social media.
Product and lifestyle shooting for the SS17 collection.
Objective: create cosmopolitan and avant-garde content.
My role: search and choice of the model, search and agreement of locations, working hand in hand with the photographer and stylist, management and co-direction of the shooting.
Pieces: video and photo content for social media.
Spot production of 'Zip and Flap Coin' campaign
in agency.
Objective: to create content for the new products, reach more audience, generating engagement in networks, increasing the digital community and sales.
My role: contribution of ideas for the spot, management and co-direction.
Pieces: interactive advertising spot for web and networks.